Monday, November 3, 2008

420W Journal #3

Television And Radio

Lsat week I had written the contrast paragragh of the common points of newspaper and television. After more deep thinking, I found all the media are same, not only traditional medias such as newspaper, television and radio, but also the new medias like internet.

There are quite a lot differences between television and radio. However I think there are some things similarices.

First, both of them are kinds of media, the purpose is similar: to transfer information. Through radio and television, the companies give mass the information; On the other hand, the audiences receive the news.

Second, the purpose for producing them is completely the same: to attract advertising agencies attention and catch money from them. Most of people don’t learn about it. But in the truth, it is much not enough for running a channle if just depeneds on the fee that coming from audiences. The true thing is the audience rating can bring much advertising fee. So a good channel must have good quality programmes. They attract the audiences and then achieve a good rating. The firms find the opportunities which let their goods be known by bigger market and pay money for time to sale their productes through the television and radio.

Third, because of the same cultural background, most audiences have the similar interests in one area. So although the express ways are different between them, the contents are similar. Such as when earthquake happened, the contents of the radio and television were same. And because of technology and media globalizition. The big events also could touch the whole world eyes such as 911.

3 comments:

Eilidh said...

It is good to see that you are using the techniques learned in class to practise your writing.
Remember to check your work carefully before you post it- look for spelling , tenses, subject-verb agreement and cohesion errors, and try to correct them before you post. You have organized your thoughts here quite well.

Yangyang said...

Media is a very important way to spread information.Current news can be knew in many ways. I enjoy watching CBC News,though it's very difficult to listen and get the meaning. We can improve our English by these different ways of media.

Ueda Yukino said...

I always watch the similar TV program... Maybe there are similarities among the TV programs which attract audiences. I have to try to watch not only variety but also news...