Monday, November 24, 2008

420W Journal #4

Let’s think about a question: if you have a plan to watch a hot show movie, which way you’d like to choose? Go to theatre or just take a DVD and have fun at home? It seems to me that the answers to this question depend on different aspects.

Comparing to the DVD, watching the film in the theatre his many granges, If you choose a high performance film with a lot of scenes of explosion or armed fighting, that is a good idea to buy a ticket. In the theatre, you can enjoy the big screen and surrounded sound system which can bring you into the real scene of the films. No pictures or background sound system given by the DVD can match this.

Another aspect related to the question is the expense. The price of the ticket and the DVD are varied in different countries and areas. If the price of the DVD is much lower than the ticket, more customers will ignore the film in theatre and choose the DVD. On the contrary, the theatre will attract more attentions.

The last but not least aspect we cannot miss is that we convince of watching a film. By watching the DVD, we can fast remind the part of story which we love best and fast forward the part we dislike. Another advantage we need to take into consideration is that there will not be enough time for us to finish the film in one time, in that case, we could pause the running film and continue it at any time we like by watching the DVD.

As the reasons, I’ve mentioned above. I insist that we cannot pimply give the answer whether we choose the theatre or DVD. We can choose We can choose either of the two ways in different situations.

Monday, November 3, 2008

420W Journal #3

Television And Radio

Lsat week I had written the contrast paragragh of the common points of newspaper and television. After more deep thinking, I found all the media are same, not only traditional medias such as newspaper, television and radio, but also the new medias like internet.

There are quite a lot differences between television and radio. However I think there are some things similarices.

First, both of them are kinds of media, the purpose is similar: to transfer information. Through radio and television, the companies give mass the information; On the other hand, the audiences receive the news.

Second, the purpose for producing them is completely the same: to attract advertising agencies attention and catch money from them. Most of people don’t learn about it. But in the truth, it is much not enough for running a channle if just depeneds on the fee that coming from audiences. The true thing is the audience rating can bring much advertising fee. So a good channel must have good quality programmes. They attract the audiences and then achieve a good rating. The firms find the opportunities which let their goods be known by bigger market and pay money for time to sale their productes through the television and radio.

Third, because of the same cultural background, most audiences have the similar interests in one area. So although the express ways are different between them, the contents are similar. Such as when earthquake happened, the contents of the radio and television were same. And because of technology and media globalizition. The big events also could touch the whole world eyes such as 911.